Before I even get into my evaluation, I have to just say right out of the gate, it is, without question, more expensive than shopping for ingredients yourself. There, mystery solved. If that is what is holding you back from trying out one of the slew of food delivery companies trending in the world, then read no further. Now, for those who still want to make sure or for those who have money to spare I may be able to give you a little tiny bit of insight.
Thanks to some very generous subscribers, I was able to try both Hello Fresh and Blue apron at little to no cost. And let’s be honest, that would be the only way I would ever try something that I deemed a luxury for the wealthy.
Let’s start with Hello Fresh since that is the first service I used. I had a $79.99 coupon and decided to get the Classic Package for a family of 4 for 3 meals for the entire week. I ended up having to pay an additional $39.99, but for what I was getting that felt almost free. I opted for a Saturday delivery and when the FedEx truck met me in my garage, I literally squealed and jumped like toddler getting ice cream. I assume it looked funny because the driver laughed at me. Once the truck drove off I found I was still holding the box in the driveway checking to see if my neighbors could see me (Note: the box is clearly labeled with the Hello Fresh logo) as I wanted the world to know, I was receiving food from a meal delivery service like the fancy people.
When I tell you they spare no expense with their packaging, I mean I would have been sold without tasting a bite. It seemed so elaborate and organized, I felt like I was on Life Styles of The Rich And Famous for a moment. I mean really it was like I had been transported to The Real Housewives. Before you laugh and judge me, there is something to be said about how a product makes you feel. I genuinely felt special and glamorous handling the Hello Fresh items. Not to mention, the packaging fits perfectly and neatly in the refrigerator.
Now, before I tell you about the taste of the meals, let me get rid of a few more curiosities…if you are not one that enjoys cooking, move along. This product is not for you. And I will tell you, making grilled cheese, boiling a hot dog or even making basic spaghetti would not qualify you. These meals force you to really cook, I mean making and working with foods you may have never even heard of before. I think it would even challenge the culinary gifted. Let me be clear before everyone runs for the hills. It is not too challenging for one that cooks often and cooks a variety of different types food. Another point to take into consideration is that you also need a lot of supplies (cutting, chopping, and dicing required), but they do cover you on all of the ingredients.
Now for the results…drum roll please…holy shamoly everything was amazing! Even my picky monsters loved 2 out of 3. When I plated the meals I remember thinking, “Oh snap, when did we hire a gourmet chef” and the best part was I didn’t have to spend hours searching for new recipes, listing the ingredients, and then shopping for them. Another big feature for my tendency to be messy when cooking is it is so much easier to keep the food organized and neat due to the smart packaging.
The one final aspect for which I must prepare you, are the portions. If you need a diet and still want variety, look no further than a mail order meal. There are no leftovers and depending on how deeply imbedded into America’s new cultural food portions, you may find yourself snacking before bed as you will be sure to not overeat without stealing a family member’s portion.
Overall, Hello Fresh received two thumbs up on quality, presentation, variety, and user friendliness of their website.
Now on to Blue Apron which I wish I tried first so I would not have had such a high standard and ultimately end up with a skewed view. I mean, I already wanted a user friendly website, many food options and pretty packaging. Unfortunately that was not exactly the case. I had to ask for help on how to convey we could neither have seafood nor peanuts. I also couldn’t figure out the food options. Eventually I was able to order and, I was once again excited.
The food arrived in a nice box, but upon opening the package, I was not greeted with perfectly organized and sorted boxes. The produce were all jumbled together with the exception of the seasonings and extras which were in clearly labeled brown paper sacks.
It did also come with the very picturesque recipes similar to Hello Fresh. I did like how their seasoning and liquids packaging was premeasured which added major value. You would just open a container and pour it all in.
Now for the review, the first two meals were delicious and my husband made one, sticking directly to the recipe (trust that was a smart move on his part) and it still came out fantastic. When we got the 2nd set of meals arriving, it was very similar to the previous meal as it had the same meats. One of two of those were really really really delicious, but the other was just o.k.
Blue Apron is $70 for a family of four for 2 nights or $140 for 4 nights, but there is no 3 night option. Hello Fresh has dropped their price to $119 for 3 nights of meals. So overall, it is not that much cheaper than Hello Fresh.
Before I go on and on, because you know I love talking about food, I will leave you with my final overall review of this new craze. I think this is an amazing concept and clearly developed by someone or some people who found a way to capitalize on a need that may have otherwise gone unnoticed. This is not for a family on a tight budget. It is not for a family that has a culture of making one pot meals and it is not for a family who barely has time to eat let alone cook. Who then, is it for you ask. I think it is for those families that have a significant grocery budget. I think it is for power couples without kids and I think it is for financially sound singles that have a distinguished palette, a love for cooking and little time to go out to eat or plan fancy meals. The best utilization of these mail to order meals would be a power couple getting the 2 to 3 days of meals for a family of four package and using that extra two meals for leftovers and then eating out for the rest of the week or doing a simple salad or grilling a non-MTO meal (oh yes, I did create my own acronym) days.
I must say, I did get a phone call from Hello Fresh and got reeled in for a bi-weekly family of four meal package. I am excited and ready with an Excel table for comparison (Hello Fresh v. Grocery store). I know that it is more, but it is delicious, healthy, and gives me back my time to bury myself in other work. Whether you call it a splurge, a necessity, a working mom’s savior, it is definitely a something worth a conversation.